LAURELONCAPITALOur approach

For the businesses
America is built on.

Investing in consumer and local services.
Backing the entrepreneurs who built them.

Meet Laurelon Our investment focus
Original blue engraving of a monumental open arch and receding arcade, with a laurel branch and fine halftone texture

$1M–$25MAnnual business revenue

Consumer & local servicesOur investment focus

A business doesn’t have to be a unicorn to be extraordinary.

Across America, entrepreneurs build consumer and local service businesses their customers count on and their communities depend on. We believe those businesses deserve capital, attention, and a partner who sees what they can become.

They see a small business.
We see something worth building on.

1.8M

U.S. employer firms in this revenue band,
across all industries

Across all industries, businesses with $1M to under $25M in annual revenue represent 28.2% of U.S. employer firms in the Census data. Within that broader group, Laurelon focuses on consumer and local services.

U.S. employer firms by annual revenue, all industries

Our revenue band · all industries

  1. Under $1M4,466,354 firms69.83%
  2. $1M–<$5M — highlighted revenue band, all industries1,408,885 firms22.03%
  3. $5M–<$10M — highlighted revenue band, all industries235,389 firms3.68%
  4. $10M–<$25M — highlighted revenue band, all industries157,667 firms2.47%
  5. $25M–<$50M58,782 firms0.92%
  6. $50M–<$250M53,618 firms0.84%
  7. $250M+14,940 firms0.23%
Total employer firms6,395,635

Source: U.S. Census Bureau, 2022 SUSB ↗. All industries are included; this is not a count of consumer and local service businesses alone. Annual revenue means sales/receipts. Covers firms with paid employees in the SUSB universe; excludes nonemployer businesses. Brackets are aggregated from Census receipt-size bands. Highlighted total: 1,801,941 firms.

Established businesses.
Room to grow.

We invest in established consumer and local service businesses in the United States, with $1M–$25M in annual revenue. We want to build on the good work their founders started.

$1M–$25MIn annual revenue

Consumer & local servicesU.S.-based businesses serving everyday needs

Customers who come back.Good work that earns repeat business

Respect what’s built.
Build what’s next.

People before spreadsheets.

A business is more than its financials. It’s the judgment, relationships, and years of work that made it possible. That’s where we start.

Ambition, grounded in reality.

Growth should serve the business. We look for practical ways to strengthen operations, put technology to work, and create new possibilities.

A future worth building.

We invest with an eye toward what endures: stronger businesses, meaningful opportunities, and continued success for the people behind them.

Your life’s work.
Its next chapter.

Capital and conviction for what comes next.

Explore our investment focus